1. Introduction and Scope of This Policy
Welcome to the EnrenTrade trading counter. The trading house that manages this counter is Lixin Enren Trading Co., Ltd., a company that arranges import and export trading services and coordinates wholesale suppliers for buyers of fabric and textile goods. This privacy policy sets out the standards that govern the treatment of personal information when you use the website, write to the counter, place an enquiry or enter a trading agreement with the house.
This policy applies to personal data gathered through the public website, through email correspondence, through telephone contact, through written order confirmations and through any business relationship you form with the company. It also applies to personal data we receive from our suppliers and manufacturing partners where they pass us the details of their staff members, so that no person who deals with our counter lacks a clear statement of how their information is handled.
We encourage you to read the whole policy rather than only a summary, because privacy obligations vary by role and by country. If any term here conflicts with a legal duty that applies to you or to us, that governing law takes priority over the wording of this page. We have drafted the policy in plain English so that buyers, makers and partners of every background can understand how their data moves through our house.
2. The Data Controller Behind This Site
The operator responsible for deciding how and why personal data is processed in connection with this website and our trading activities is Lixin Enren Trading Co., Ltd. For the purposes of this policy the terms the Company, we, our and the house all refer to that same legal entity. Any mention of EnrenTrade names the trading style under which the Company presents itself to buyers, and that style does not create a separate legal person with its own privacy obligations.
The Company operates from a registered office in the People Republic of China listed here in full detail so there can be no confusion about where the household records are kept. The postal address is No. 404 Building 9 Jinyu Huafu, Chengguan Town, Lixin County, Bozhou - 236800, China (CN). We respond to privacy requests through the contact methods published on the contact page, chiefly the mail address hello@enrentrade.hair and the counter telephone number +14408608718.
Because trading crosses many borders, you remain entitled to the protections guaranteed by the law of your own place of residence, and the Company will honour lawful requests for access, correction or erasure regardless of where you are located. If you believe a privacy matter requires urgent attention, write to the contact address with the subject line Privacy Request and we will treat your letter with priority.
3. What We Mean by Personal Data
Personal data means any information relating to an identified or identifiable living person. A person is identifiable when they can be recognised, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to their physical, economic, cultural or social identity. A business telephone number recorded in a directory, a corporate email address that still points to a named employee, and a delivery address that resolves to a home are all capable of being personal data in particular contexts.
Not every detail that passes through our counter counts as personal data. A purchase order that refers only to roll counts and generic product codes carries no personal data by itself, and figures that are fully anonymous or aggregated in a way that cannot be reversed fall outside the protections granted here. We do, however, apply caution and treat any borderline item as personal data rather than assuming it carries no weight.
This policy therefore distinguishes clearly between three separate classes of information: trade data that describes goods and prices, contact data that identifies a person, and technical data that records the behaviour of a computer or browser. Only the second and, in some cases, the third class attract the protections described across the remaining sections of this document.
4. Information You Give Us Directly
The most common way personal data reaches us is through direct contact. When you complete the enquiry form on the contact page we receive the full name you type, the email address you provide, a subject line and the body of your message. That message may itself mention your company, the goods you seek, quantities, target prices or other trade facts, so the scope of information is set by what you choose to write rather than by any fixed questionnaire.
When you write to the counter by email we receive the address from which the mail was sent together with any details inside that message, and when you telephone the counter we may record the number from which the call arrives along with notes about the conversation when it concerns a live order. Where an order progresses we also ask for the name of the receiving person, their delivery address, their invoice contact and, where payment is arranged by bank transfer or card, the data needed to settle that payment.
We collect only the data that serves a genuine purpose in your enquiry or your order. If a field is optional we say so clearly, and you may always decline to answer an optional question without losing the ability to trade with the house. Where you provide details about another person, for example a colleague who will receive shipping advice, we expect you to have permission to share that information with us on their behalf.
5. Information Collected Automatically
Like most sites on the public web, ours records a small amount of technical information when a browser requests a page. That includes the internet address you connect from, the kind of browser and operating system in use, the language preference of the browser, the pages of our site that you visit and the time of each visit. This automatic data is collected for the ordinary purposes of security, for diagnosing faults, for measuring how the site performs and for understanding which parts of the counter visitors find useful.
We do not attempt to track you across unrelated websites, and we do not build advertising profiles about visitors from the data that flows through our site. Where a browser is shared between several people, automatic records can carry the footprint of more than one user, and for that reason we treat the technical data in a general and provisional manner rather than as a precise personal record of any single individual.
Automatic records are kept short and are older records removed on a rolling basis so that the counter does not accumulate a permanent history of every page view. Where technical data is retained for a security incident or a suspected fault, it is held only for as long as that investigation remains active, and it is erased as soon as the matter closes.
6. Information We Obtain from Other Sources
Some personal data reaches the house from sources other than your own direct contact. Supplier partners and manufacturing mills may provide us the names and contact details of the staff members who will answer our questions about capacity, quality and delivery, and we store those within the records of the supplier rather than for any separate purpose. Trade references supplied by a prospective customer sometimes lead one business to tell us about another enquirer.
We may also use publicly available records such as company registers, trade directories and published news to confirm the standing of a new trading partner before we extend credit or accept a large order. Publicly available sources are used sparingly, always with the aim of protecting both parties from a false identity or an inflated trade claim, and we never compile dossiers that go beyond what a fair and lawful credit check would require.
When information arrives from an unexpected source, we take reasonable steps to confirm that it is accurate and that the person concerned would expect us to hold it. If you discover that the counter holds data about you that came through a channel you did not expect, you may ask us to explain its origin and to correct or remove it in line with the rights set out later in this document.
7. How We Use the Information We Gather
The information we collect serves a narrow and honest set of purposes. We use contact data to answer enquiries; to prepare, quote and confirm orders; to coordinate sample development with mills; to arrange freights; to prepare export documentation; to invoice and settle accounts; to advise on seasonal order windows; and to send you confirmations and progress updates about goods you have ordered. Where marketing messages reach you they do so on a lawful basis described later.
We use technical data to run, safeguard and improve the website, to answer support matters and to keep the counter free from abuse. Trade data recorded about your transactions is used to manage the commercial relationship and to meet legal duties such as tax reporting and customs record keeping that apply to the trading house through the authorities in its country of establishment and in destination markets.
We do not sell personal information to third parties, and we do not use personal data to make automated decisions about you that carry significant legal effects, such as automatically declining credit without human review. Where a judgement affects your trading terms, a person at the counter reviews the facts rather than leaving the outcome solely to a machine.
8. The Lawful Grounds for Our Processing
Data protection law in many regions, including the law of the European Economic Area and the United Kingdom where it protects persons there, expects a controller to identify a lawful ground for each act of processing. Where the law of the European Economic Area applies to your data, the Company relies on performance of a contract when the processing is needed to answer an enquiry or to fulfil an order you have asked us to complete, and on legitimate interest when the processing supports network security, business continuity and the general upkeep of our counter.
Where we are bound by a legal obligation, such as a duty to keep customs or tax records or to respond to a lawful request from a regulator, we rely on that obligation as the ground for processing. Where we hold certain personal data with your consent, for example where you accept a marketing subscription, we rely on that consent and make it as simple to withdraw as it was to give by including an opt out in every message.
Where we rely on legitimate interest we balance that interest against your rights and freedoms and we do not process where your interests would outweigh ours. If you disagree with our balancing decision, you may raise the matter with us and we will revisit the question with an open mind and a willingness to change course where fairness demands it.
10. International Transfers of Personal Data
Trading crosses borders by its very nature, so your data may be transferred to, and stored in, a country other than the one where you reside. In particular, contact and trade records of the house are held in the People Republic of China where the registered office of the Company sits, and project data about active buyers may be viewed by our staff and partners in other marketplaces when a shipment touches several ports.
Where the transfer protection framework of your own region insists on safeguards, we apply them. That may mean concluding data protection clauses recognised under that framework, relying on an adequacy decision that your regulator has issued for the destination, or adopting the standard contractual clauses that are available to controllers and processors who trade across protected borders. Where a safeguard specific to the data is missing, we avoid the transfer rather than expose your information without protection.
We keep a record of the main destinations to which personal data travels so that any regulator enquiry can be answered quickly. If you would like to know whether your data crosses a particular border, or to request a copy of the safeguarding documents that govern that movement where they are available to you, send a request to the contact address shown near the end of this policy.
11. Security Measures That Protect Your Data
We maintain safeguards appropriate to the nature of the data and the risk of harm that an unwanted disclosure would cause. Access to personal records is limited to the staff of the trading house whose duties genuinely require that access, each of whom is told to treat the information as confidential. Our site is served over an encrypted connection so that data moving between your browser and the counter cannot easily be read in transit.
When you complete the enquiry form the details are handled carefully as they arrive, and where we mention payment or other sensitive values in messages we prefer written correspondence that does not echo full identifiers. We review our access controls at least yearly, and we ask each of our carrier and banking partners to confirm that they maintain their own reasonable security so your data stays protected through the whole chain.
No security measure is absolute, and no household can promise that harm can never happen. If we ever learn of a breach that places your personal data at real risk, we will act quickly to contain it, to understand its reach, and to inform you and any regulator whose rules require notice so that you can take the steps needed to protect yourself. We will not shelter behind silence when honest disclosure would protect you.
12. Privacy for Children
The trading counter sells to businesses and to adult wholesale buyers; it does not sell goods to children and does not design its site for an audience below the age of majority. For this reason we do not knowingly collect personal data from children, and we make no effort to target marketing messages at a young audience through this site or through any connected channel.
Where a child is connected to a household matter, for example as a young family member of a buyer, any incidental personal data that reaches the counter is treated with extra care and is removed as soon as the reason for holding it ends. If we are told that the house has unknowingly collected the data of someone below the relevant age, we will erase that data without delay and confirm the removal in writing.
We also note that the download of fabric samples or the delivery of order documents should be approved by a responsible adult when a minor is involved in handling them. If a parent or guardian believes that a child has sent personal data to the counter without consent, the quickest remedy is to write to the contact address and ask for the removal, which we will honour without the need for any fee or delay.
13. How Long We Keep Your Information
We keep personal data only for as long as a genuine need continues, and we erase or anonymise it once that need has passed. Enquiries that do not lead to an order are retired from active files within a reasonable period after the conversation ends, unless a law or a pending dispute requires longer storage. Order records stay live while the order is being produced, shipped and settled.
After settlement, records that carry legal weight such as invoices, customs documents and tax returns are kept for the period that the law in the country of establishment prescribes, so that the house can answer any later audit or statutory request. Those archival records are stored with restricted access and are used only for lawful purposes, never for fresh marketing.
Where a retention rule of your own region is stricter than ours, we respect the stricter duty. You may ask us to erase personal data sooner where your rights allow it, but we will first check whether a statute or an open dispute obliges us to keep the record; where that obligation exists we will tell you plainly rather than pretend to delete data that the law still requires us to hold.
14. Your Rights as a Data Subject
Data protection law confers on you a bundle of rights over your personal information. Subject to the limits that the law sets, you may ask us for a copy of the personal data we hold about you, to have inaccurate data corrected, to have data erased where the grounds no longer stand, to have processing of your data restricted in certain circumstances and to receive the data you gave us in a structured machine readable form so it can move to another controller.
You also have the right to object to processing that relies on our legitimate interest where your particular situation makes the processing unfair to you, and to withdraw consent at any time where consent was the basis on which we held the data. When you exercise any of these rights we will acknowledge your request, verify your identity where that is needed to protect your data from a stranger, and respond within the period the law sets.
These rights are not absolute. We may refuse an action where a statute requires retention, where completing the request would reveal the personal data of another person without their consent, or where the request is manifestly unfounded or excessive. Alongside every lawful refusal we will give you a reason and tell you how to complain to the supervisory authority that governs data protection in your place of residence.
16. Marketing Messages and How to Opt Out
Wholesale buyers who complete a genuine enquiry may receive our seasonal updates about order windows, approved supplier news and new fabric arrivals, when we hold a lawful basis for sending them. We keep these messages professional and factual, and we never pass your address to a third party so that they can send you their own promotions. A buyer who trades with the house is not automatically added to a marketing list unless they ask to join it.
Every marketing message we send carries a simple and working method to opt out, usually a one click link that removes you from the list without the need to write a letter. When you opt out we stop sending promotional mail promptly and we keep a small suppression record so that we do not mistakenly write to you again through a route that bypasses your choice.
Messages that relate to an active matter, such as order confirmations, freight updates, delivery advice and invoices, are not marketing and will continue to reach you for as long as those matters stay live. If you wish to stop receiving even those operational messages you will need to tell us that the underlying trading matter itself has closed, so that we do not leave an open order unanswered.
17. Links to Other Websites and Services
This site carries links to other web pages, including the privacy and legal pages of the regulatory bodies, professional associations and freight or banking partners that the house works with. When you follow one of those links you leave the counter and arrive on a site that the Company does not control, and that site will apply its own privacy practices over any data you send it.
We include links because they serve your interest, often saving you the trouble of searching for an authority or for a form that you need. We do not endorse, and we cannot guarantee, the privacy or security of external sites, and we encourage you to read the privacy policies of any site whose forms ask you for personal detail before you complete them.
When the house issues a document or a link by email, the same caution applies if that link takes you elsewhere. If ever an external page asks for data that looks excessive, such as your full bank details or a copy of your passport, treat that request with suspicion and contact the counter before you act so that we can confirm whether the request is genuine or the work of a malicious imitation.
18. Changes to This Privacy Policy
We review this policy from time to time and we will update it when the law changes, when the way we run the counter changes, or when a practical improvement makes the wording clearer. We will post every changed version on this page and we will date it prominently so that you can tell at a glance which edition currently applies.
Where a change would materially affect the way we handle personal data, such as a new purpose for holding data or a new category of partner with whom it is shared, we will give affected persons clear notice before the new practice takes effect, and where the law requires consent we will obtain it before proceeding. Routine wording touch ups that do not alter your rights may be made without separate notice.
The striking of a past version does not begin a new retention clock for data already held; rather we measure retention from the first lawful purpose, and we treat each change as a promise to keep treating your data well under the governing law. If you have questions about what a change means for the data the house holds about you, ask us and we will answer in straightforward terms.
19. Contacting the Data Controller
If you have any question about this policy, about the data the house holds about you, or about your rights, the quickest route is to write to the trading counter. You may reach the Company at the postal address No. 404 Building 9 Jinyu Huafu, Chengguan Town, Lixin County, Bozhou - 236800, China (CN), or by email at hello@enrentrade.hair, or by telephone on the counter line +14408608718.
When you write to us about privacy, please describe the request clearly and tell us how we should reply. We may ask you to confirm your identity before we carry out a request that could expose your data to someone who claims to be you, and this simple check protects you from a stranger obtaining your information through a careless reply.
We aim to acknowledge every privacy request within a few working days and to complete the work within the period the governing law allows. If you are not satisfied with the answer you receive you may escalate the matter to the supervisory authority that operates in your place of residence, and we will cooperate openly with that authority when it investigates a complaint that concerns our counter.